Wednesday, April 22, 2015

How to perfect your salon selling skills!

Today we will communicate to you the interview done by Professional Beauty GCC on-line Magazine with our Training & Development Manager, and was aired to the Magazine website, earlier this week.

How to perfect your salon selling skills!

Professional Beauty GCC talks to Pinaki Shanker Chakraborty, Training & Development manager from Madi International about salon selling skills.

What techniques should salon staff be aware of to boost sales?

Salon sales usually include two areas, retail and service. In terms of service there can be Up-Selling and Cross- Selling. Let’s say a customer comes in to have a haircut and the Hairdresser can suggest other services like Coloring etc, in the same category. This is called Up Selling. Also having got her hair done, the Customer can be advised to go for some other services like Manicure, Make-up or Skin Care. This is called Cross Selling.

What are the key selling techniques that staff can use to increase salon’s revenue?

One key selling technique in Retail Sales will be the AIDA Technique or the Domino Method. AIDA stands for Attention, Interest, Desire and Action. When you display the Merchandise (Products) in a visually appealing manner, the customer’s Attention is drawn towards the goods on display. Then the customer may show interest in some of those products. Here is the time for the salon staff to come in and make a presentation of the product’s key features and their benefits. This will create the desire in the customer and finally both will take action to close the deal and make the purchase.

Other key selling techniques will be to ask questions to understand the customer’s needs. Also, the ability to handle objections regarding specifications like made in, size, contents, color and price etc. will be a key skill required. Finally, effective closing techniques are required to complete the deal.

How can a salon increase sales revenue?

Usually salons do not pay much attention to retail sales and visual merchandising and only look to provide service. In today’s day, the staff should let the customer handle the product and feel emotionally attached to the product and help them to buy the product. It is important to remember that you are there to HELP the customer rather than SELLING your products.

Relationship building through creating trust in the customer is very important to influence the customer to be convinced with your suggestions.

How can I motivate my therapists to increase salon sales?

Of course incentives linked to the sale is very important; however financial incentives cannot be the only motivation. The staff needs to be motivated by the fact that they are in a good position to sell, as product knowledge is key to successful selling. When you respect the staff for their technical skills and product knowledge, they will be eager to develop their other skills and also realize that they can make more money by Selling and also this will help them in their relationships with customers.

Monday, November 24, 2014

تالغو لابوتيه مارين للعناية بالبشرة تحتفل بالإنجازات وتحتفي بالبشرة المتألقة

كريم  Défi للعناية المكثفة بالسليولايت من تالغو يحصل على جائزة الأوسكار من مجلة Cosmétiquemag للعام 2014

منذ انطلاقها عام 1976، أصبحت علامة تالغو اسماً بارزاً في مجال العناية بالبشرة حول العالم. وفي 2 يونيو 2014، قدمت العلامة منتجها الثوريّ – وهو كريم  Défi للعناية المكثفة بالسليولايت، والذي حصل على جائزة الأوسكار من مجلة Cosmétiquemag بالتزامن مع احتفالات تالغو بالذكرى الخمسين، مما جعله تكريماً مميزاً للشركة ومهاراتها المتفوقة على مدى خمسين عاماً من الابتكار والتميز. وقد تواجد كل من برنارد سيروب، الرئيس التنفيذي لشركة تالغو، وسيسل ديفواز، مدير التسويق للعلامة، ليتسلما تلك الجائزة المرموقة. 

وفي تعليقه على الأمر قال السيد محمد ماضي، رئيس مجموعة ماضي إنترناشيونال: "تمثل الجائزة جوهرة جديدة في عقد إنجازات تالغو، وجاءت في الوقت المناسب تماماً كجانب من احتفالات العلامة بذكراها الخمسين. إننا فخورون بالعمل مع تالغو التي تمكنت من تحقيق نجاح باهر وتقدم ملموس في المنطقة."

يشار إلى أن كريم  Défi للعناية المكثفة بالسليولايت، المنتج الحائز على جائزة الأوسكار المتميزة، يساهم في تصحيح التغييرات البنيوية التي تنشأ عن السليولايت. فتقنية Oxy Active تجعله مشبعاً بالأكسجين وغنياً بمادة سانتالوم، وتساعد في انتشار السليولايت المركز وتعزز مقاومة الجلد ضد تكوين التجعدات ذات المظهر المزعج، وبالتالي تمنح البشرة مظهراً أكثر نعومة.

 يساعد الأكسجين المغلّف في إثارة تفاعلات تنفسية في الخلايا، ويشجع على تكسير الدهون. تم الحصول على تلك المادة من الدمج بين طحالب تحمل اسم فوكوس سيراتوس ونبتة أخرى هي كوليوس فورسكولي، فيما تساعد تقنية تالغو الحصرية Oxy Active في عكس عملية توليد السليولايت وتشجع على دخول الأكسجين إلى الأنسجة والحدّ من انتشار خلايا الشحوم. يمكن استعمال المستحضر كل صباح و/أو مساء. 

ينصح باستعمال المنتج الفريد للسيدات في كافة الفئات العمرية، ممن يعانين من وجود السليولايت المضغوط – وهو السليولايت الظاهر بوضوح عند الوقوف دون ضغط الجلد.

نظمت ماضي إنترناشيونال في دبي رحلة بالقارب للاحتفال بالفوز بجائزة الأوسكار والذكرى الخمسين لعلامة تالغو، دعت إليها عملاء ماضي إنترناشيونال الكرام في دبي بحضور رئيس شركة تالغو وعدد من الشخصيات البارزة.

كما قامت ماضي إنترناشيونال، بالتنسيق مع علامة تالغو، باختيار مجموعة من العملاء من مختلف أنحاء المنطقة لإجراء برنامج تدريبي في فرنسا، يتضمن جلسات تدريبية مكثفة على المنتج الحاصل على جائزة أوسكار، بالإضافة إلى عدد من منتجات تالغو المتطورة. تهدف تالغو من خلال البرنامج التدريبي إلى تحسين القدرات العملية والمعرفة النظرية لدى أخصائيي التجميل، ليتعرفوا أكثر إلى ممارسات الشركة ومنتجاتها التي تستخدم في صالونات التجميل. 

Wednesday, March 26, 2014

Madi International unveils world-class LCN Nail Polish across the region

Dubai, March 23, 2014 

The rise of nail polish brands in the Middle East emphasizes on the traditional importance to this sector across the region. The natural cosmetics and nail beauty sector continues to witness a healthy growth with the glow of the sector growing in spite of competitive upheavals in the region.
According to market research from Euromonitor International, the regional outlook for the beauty industry is extremely positive. The market for nail beauty, and treatments in the region is expected to reach a whopping AED 520 million annually in 2014.

Madi International – one of the leading distributors of well reputable professional beauty brands across the entire Middle East, today announced the launch of LCN –  the world's leading manufacturer of cosmetic nail products, across the Middle East, had been ranked Europe’s number 1

The launch of LCN Nail Polish, held at the Emirates Towers Hotel in Dubai, was very well attended by Sheikhs, dignitaries, company officials, well-known salons from K.S.A., Qatar, Kuwait & U.A.E., beauty experts, distributors, leading retailers and members of the media.

A winner of 8 beauty and industry awards within two years, LCN offers a large selection of over 180 Nail polish colors additional to a minimum of 6 seasonal collections every year. The color shades are  designed based on  world’s top  fashion capitals  with a unique long  lasting wear and extremely shining formula like no other brand, re-assures that German standards is always on top when it comes to quality..

A 100 year old company, LCN, has carved a niche in the nail industry and is currently present in over 80 countries across the globe. LCN represents a full brand portfolio with a wide range of products from hand and foot spa to nail art trifling down to  all what nail sculpting and coloring requires.

Mohammed Madi, President of Madi International Group, said: “The Middle East region is a key area of interest for global brands, and we see an emerging trend for world-class brands. Madi International is proud to bring Europe’s leading nail brands such as LCN to the Middle East and we are confident that the brand will be very successful with the beauty-conscious consumers in the region.”

Mr. Michael Kalow, President of LCN, said: “We are excited to on this partnership with Madi International, which has carved a niche in the regional beauty business. We are committed to continuously focus on excellent product quality, the use of high-end ingredients, and ongoing development of innovative, market oriented products. These are top priorities for us and we look forward to making a mark for ourselves in the region.”

The high quality LCN products, ingredients, tolerability and the constant development of innovative, market-oriented products make LCN a class of its own. Developed by professionals and recommended by experts – LCN un-taps the greatest retail opportunity for nail polish colors and of course nail care products 

Wednesday, January 29, 2014

Home Remedies For Stretch Marks

Stretch marks are quite common in both men and women in their life span. Those are visible lines on the skin. In women stretch marks are very common during pregnancy time. Sudden growth of body, puberty period stretch marks will appear. They are some exercises and home remedies for stretch marks.

Appears on:
  • Arms
  • legs
  • abdomen
  • waist
  • breast
  • lower back
  • Over stretching of skin contributes stretch marks.
  • Sudden weight change
  • Rapid body growth during puberty
  • pregnancy
Home remedies for stretch marks:
Drink 5 to 6 liters of water daily will helps you in keeping your skin softly and elasticity. It produces collagen at normal levels. Think it as internal moisture to cure stretch marks, have 1 glass of water before drinking tea/coffee etc.....

Grapes work as effective moisture for stretch marks. Squeeze pulp from the grapes and apply it where stretch marks are present and keep it 20-30 min, then clean it with lukewarm water. Not only helps in eliminating stretch marks and also prevent the re-occurrence.

Take 2 to 3 apricots and cut it and remove seeds crush them to make a paste. Apply the paste on stretch marks and leave it for 20-25 min, after that wash it with lukewarm water. Repeat this regularly for one month for a better  result.

Aloe Vera:
Aloe Vera is a plant collagen which repairs the skin. Remove the outer skin of the Aloe Vera leaves and apply it on stretch marks leave it for 2 hours, after that wash it with normal water.

  • Exercises are preferable to get rid of stretch marks.
  • Make sure your diet should be plenty of proteins and food rich in vitamins(C, E).
  • During pregnancy apply petroleum gel on the abdomen (consult your doctor is it good for you or not).
  • Always use Nashi Argan Dry oil on areas which you expect will suffer most from stretch marks, this will give your skin more elasticity and reduces the effect of stretch marks.

For more details do not hesitate to communicate with us

Wednesday, December 4, 2013

LCN Recolution Manicure


We try the LCN Recolution Manicure in a Starry Night.

I was invited by LCN to experience its new Recolution Manicure. I was very excited to try it, since I like the idea of a nail polish that lasts at least two weeks. This is a perfect manicure for when you go on holiday or for a long business trip, as you do not have to worry about redoing your nails while away.

The promise: This salon manicure will last two weeks on the hands and four weeks on the feet without any chipping or dulling. It's natural in appearance and will not damage the natural nail.

What happens: The nail technician started with prepping my nails for the manicure by removing my existing nail polish, filing and buffing the nails. Next, she wiped my nails with the LCN prep cleaner to remove the oily layer. The first layer is the LCN nail optimizer, which dries the nails slightly to prepare it for the bonding layer. This gets set for two minutes under the UV lights unit. She then applied the LCN bonding layer. Next, was the LCN UV-Colour polish, which was applied in two coats. I chose a very dark color, Starry Nights, which was black with a touch of blue glitter. After the polish, she used the LCN sealer. In between all these various layers, one needs to set the nails every time under the UV lights unit for a few minutes. Finally, she used the LCN super-shine finish cleaner and voilà! ... perfectly manicured nails for two weeks. When you are ready to get your nail polish removed, you need to get it done professionally, since it needs to be buffed and soaked in acetone.

The results: My nails looked amazing! They were very shiny and lasted three weeks without any chipping. The color of the nail polish also did not fade and looked perfect for three weeks. The only reason I removed the polish after three weeks was because the regrowth became very visible. I love the new LCN Recolution Manicure, since it is flexible and durable.

For More about LCN Recolution application please feel free to ask in the comments section below.

Monday, November 18, 2013

Thursday, November 7, 2013

Nashi Argan ; the Argan benefits ..

Always the oldest beauty remedies are the ones that deliver. 
We are obsessed with Argan oil at the moment, also referred as “liquid gold”.

Since Argan oil is full of vitamins and antioxidants, it is commonly used as a moisturizer for all body and face plus it is a great a hair treatment. The oil has also medicinal uses against rheumatism and the healing of burns.

Argan oil is produced from an Argan nut coming from Argan tree, which only grows in Southwestern Morocco. 

There are so many ways to utilize the oil;

*  Face Moisturizer 

*  Hair Styling Shine

*  Overnight Hair Treatment 

*  Cuticle and Heel Softener

*  Body and Bath Oil 

Try the organic 100% Argan oil option with no additional ingredients. You want it as pure as possible! Nashi Argan provides you with the purest form of Argan Oil with its Argan Oil collection of products.

For more details do not hesitate to drop us a line below at the comments area.

Sunday, October 20, 2013

How to make Floating French Braids ..


French Braids always have been the dream of all girls to do, and doing it right requires some patience and a good technique .. Today, beauty Blogger Jan will demonstrate for you the best techniques to have nice floating French Braids ..

After watching the video; if you have any comments do not forget to write it down below at the comments section .. 

Don't forget to Follow us on Instagram 

Saturday, September 21, 2013

Dare to defy time with Thalgo Anti-Ageing range

Fact is, as we age skin becomes marked with wrinkles and slackens which becomes more intense over time – from first wrinkles to deeper expression lines and then noticeable wrinkles with a resulting loss of firmness on the eyelids, facial contour and neck. Dark spots and dry skin complete the picture and environmental pollution, smoking and sun exposure don’t help.

THALGO’s ANTI-AGEING range with spectacular 100% satisfaction for every age group or range option.The French beauty, spa and nutritional range, THALGO promises 360° beauty from a marine heart with scientifically proven products, treatments and spa rituals that are profound in that they prepare, boost and treat in a holistic fashion.

Within the MARINE COLLAGEN Programme, MARINE HYALURONIC Programme, MARINE SILICIUM Programme and EXCEPTIONAL REGENERATING programme, the Anti Ageing is the most important development for THALGO in recent Years and includes five anti-ageing patents within its powerful technology.

To defy time, skin needs to be treated correctly and THALGO’s Anti-Age range is a 360° beauty concept which covers four stages:

  1. “Smooth” with Collagen – for wrinkles from 25years;
  2. “Fill” with Hyaluronic Acid – for noticeable wrinkles from 35 years;
  3. “Lift” with Marine Silicium – for noticeable wrinkles and skin slackening from 40 years and;
  4.  “Regenerate”– to deal with wrinkles, sagging, dryness, dark spots from 45 years.

To reactivate the restorative power of the skin and correct all the signs of ageing as they appear, THALGO’s Anti-Age MARINE COLLAGEN RANGE is first aid for first wrinkles with proven effectiveness from the very first treatment.

Although the collagen range targets 25 years+, marine-derived Collagen Cream may be used by a person of any age who wishes to smooth her skin and – renowned for boosting the skin’s own collagen in the dermal structure – the range also includes intensive Collagen Concentrate as well as “drinkable youth” in the form of Collagen Booster vials with marine collagen, hyaluronic acid and Vitamins C, E and selenium anti-oxidant complex.The result is an effective treatment for an instant burst of radiance clearer and clearer, more hydrated, plumped-up overall smoother skin.

Over 35, no matter the genetic hand you've been dealt, the skin starts to sag and Thalgo’s Anti-Age MARINE HYALURONIC Range is the answer to smooth and fill deeper winkles.

A star product jam-packed with hyaluronic acid micro-spheres (which boost the skin’s firming fibroblast production), the home care range includes a Hyaluronic Cream (which will secrete the skin’s daily amount of hyaluronic acid while boosting collagen production), Marine Hyaluronic Filler for a high-precision filling effect and a Marine Hyaluronic Mask which provides an intense boost. The result? Instant plumping, smoother glabellar lines, a less wrinkled face, less marked furrows and a hydrated, younger looking face

Thalgo’s Anti-Age Marine SILICIUM RANGE, meanwhile, aims to smooth, fill and super-lift for the 40+ as, at this age, an intense toning action and wrinkle correction are the main concern for the upper part of the face.

Employing Marine Silicium and caffeine, the range includes a Cream, Extract and Concentrate which push the boundaries of anti-ageing standards of excellence as they fill in wrinkles, nourish your skin and restores firmness, while re-sculpting the contours of the face.

To complete the picture, the Thalgo Anti-Age EXCEPTIONAL REGENERATING range aims for an infinitely youthful, anti-wrinkle skin. With patented technology and a cocktail of ingredients including Argireline and Natural Algae Hormones, the range’s Cream, Serum and Exceptional Eyes act at the heart of wrinkles and go deep into the dermis with an immediate plumping & moisturizing effect and a healthy glow.

The active ingredient Argireline has the ability to limit contractions in the face and visibly correct expression lines, so you can smile, laugh and relax – your skin will stay smooth.

Each of the Smooth, Fill, Lift and Regenerate ranges includes in-spa treatments for intense starter or booster facials along with an arsenal of home kits to maintain a complete anti-ageing beauty regime – no matter what your age.
For More information about Thalgo Anti Ageing do not hesitate to contact us or drop us a line below.

Tuesday, September 10, 2013

Make a Ringlet Headband

I like this hairstyle, because is quick, simple enough and looks great. All you need is thin headband and bobby pins. Put the headband onto the hair and secure it with a bobby pin. Then start flipping your hair around the band, moving the bobby pin to secure the strand, while you are dealing with the next one. When you reach the middle of your hair at the back, stop and continue flipping hair around the band from the other side. Use the same procedure until the two parts meet each other. Secure them with the bobby pin and take care of your fringe.

May be you need to repeat this one or two times until you get the idea, but once you get used to it- this may become your favorite daily style ... and here is how you do it ..

Comment below if you like it ..

Tuesday, August 27, 2013

Common Mistakes that Lead to Ugly Eyebrows

Posted in Ladies Book under Tips, July 25 - 2013

Excessive Plucking

ne of the most common mistakes that leads to an ugly eyebrow shape is over plucking. This usually happens when you are either not familiar with the most suitable eyebrow shape for your face, or you don’t master the tweezing technique.
Once you've over plucked your eyebrows, you’ll need to make sure your hairs grow back as soon as possible. There are several techniques you may use in order to reach your goal and get rid of ugly eyebrows. Try exfoliating the skin with a soft toothbrush, and applying a brow serum.


ou may get ugly eyebrows from bleaching, as well! Especially when deciding to dye your hair in a lighter shade, you may want to make sure the color of your eyebrows matches the one of your locks.
But the bleaching process can go terribly wrong and lead to bad eyebrows, mainly because the resulting hue may not be exactly what you expected! Therefore, when dyeing your hair blonde or any another lighter shade, just leave your eyebrows as such: you may actually find out that the combo compliments you very well.


Don’t ever go for eyebrow tattooing, as the results may be far from ideal. In order to avoid ugly tattooed eyebrows, choose eyebrow coloring instead, for a better look.

For more information do not hesitate to drop us a comment below

Sunday, August 25, 2013

Four Reasons You Need To Exfoliate

Posted  by NewBeauty Editors

There are many benefits of regular exfoliation. As we get older, skin-cell turnover slows down and exfoliating can help speed up the normal shedding cycle. Exfoliating can rid the skin's dull, outer layer as well as all of the flaws that reside there, like fine lines, dark spots and blemishes. Plus, your skin-care products can better penetrate your skin. Here are our top four reasons to exfoliate on a regular basis:

1. Even out skin texture. “The granules polish the skin, leaving it with a softer, smoother texture. It’s like using sandpaper on coarse, unevenly textured wood—step-by-step it becomes smooth,” says Los Angeles aesthetician Ole Henriksen.

2. Fight the signs of aging. With age, the skin’s ability to naturally exfoliate slows down. When the skin is laden with dead cells, lines, wrinkles and dryness become more apparent. “Removing dead skin reveals fresher, brighter, younger looking skin,” says Mt. Pleasant, SC, dermatologist Marguerite Germain, MD.

3. Prevent blackheads, whiteheads and breakouts. When the pores get clogged with dead skin and oil gets stuck beneath the surface, pimples can occur.

4. Minimize dark spots. Long after a blemish has healed, a red, brown or purple mark may remain. But each time you exfoliate, you’re removing the top layer of skin to diminish the appearance of discoloration.

For more info do not hesitate to drop us a line in the comments section below

Monday, August 19, 2013

Quattro 3300 Hair Dryer .. is your Choice

Beauty bloggers are now busy posting about our latest Hairdryer "Quattro 3300" which is conquering professional Salons in the Middle East, every where Madi International exists. 

This light weight Hairdryer with its ergonomic design makes it easier for you and for professionals to use very easily.

Do not miss trying "Quattro 3300" for a better hair styling ..

for more information or queries do not hesitate to drop us a line below in the comments section or send us an E-mail to 

Sunday, August 4, 2013

10 Easy Steps to Create Newspaper Nails

MODERN SALON TV's most recent episode features instructions on how to create newspaper nails. One of MODERN's editors, Alison Shipley, breaks it down into 10 easy steps:

                                                                         Applying the Alcohol soaked strip to the nail

1. To get this trendy newspaper effect, begin with a base coat.

2. Apply two coats of nail polish--a lighter color works best to get the full effect.

3. Once your nails are dry, prepare a small amount of alcohol in a little bowl.

4. Then, find type on a newspaper or magazine you like. We chose an old issue of MODERN SALON.

5. Cut 10 small strips out of the paper that are big enough to cover your nails.

                                                        gently peeling off the newspaper strip

6. Soak all of the strips in the alcohol until saturated.

7. One by one, apply the strip to your nail, holding the paper as if you were applying a fake tattoo.

8. Remember, if you press it on too long, the polish will stick to the paper.

9. Roll your finger as you pull the newspaper off your nail. The text sticks to the polish.

10. Apply a top coat and you're done!

                                                                                  Finished result.

Try out the newspaper effect on yourself and your clients; then post your results below ..

For more information on Nail Art by Madi International Co. communicate with our Corporate Nail Care Trainer Ms. Helen Tayar, click here to send her E-mail: Helen Tayar

Sunday, July 7, 2013

Noil Sun Protection - (Arabic) How to protect your Skin against Damaging Sun Rays

البشرة و أشعة الشمس:

تملؤنا الأيام المشمسة سعادة واسترخاء، ويتلاشى عزمنا وتصميمنا على الوقاية أمام تلك الأشعة الساطعة، والبرهان على ذلك، أن القاطنين في أقصى الشمال يعانون إحباطاً متزايداً إذ يندر ظهور الشمس أيام الشتاء القصيرة. ولا بد من الإقرار بأن أشعة الشمس تكسب الناس شعوراً بالراحة، لا بل يعود الفضل في استمرار الحياة على وجه الأرض بعد الله (سبحانه وتعالى) إلى هذه الأشعة الدافئة. بيد أن الشمس سلاح ذو حدين، قد يكون شديد الأذى إن لم يستخدم بحذر. وبالتالي، علينا أن نعرف كيف نستمتع بها من دون أن نلحق الضرر بأنفسنا.

مخاطر التعرض لأشعة الشمس:

في الواقع، يعتبر التعرض لأشعة الشمس اليوم أكثر خطورة مما كان عليه منذ بضع سنوات! فقد اكتشف العلماء انخفاضاً ملحوظاً في كثافة طبقة الأوزون التي تلف الغلاف الجوي للأرض وهي تؤدي دور مصفاة واقية تحمي الإنسان من ضرر الأشعة ما فوق البنفسجية. ومهما كانت التفسيرات التي يقدمها العلماء حول انكماش طبقة الأوزون مجرد تخمينات أو حقيقة واقعة، فبما لا شك فيه أن عواقبه ستكون وخيمة على بشرة الإنسان. ومن آثاره المأسوية التزايد الملحوظ لحالات سرطان البشرة فقد كان عدد الإصابات بسرطان الجلد يتضاعف كل عقد خلال السنوات الخمسين الماضية.

ويمكن إيجاز أهم المخاطر التي تصيب البشرة جرّاء التعرض لأشعة الشمس كما يلي:

عواقب التعرض للأشعة ما فوق البنفسجية (أ) و(ب)

الأشعة ما فوق البنفسجية (أ)
1 ـ حروق الشمس عند التعرض لها بإفراط (كما هو حال صالات التسمير)
2 ـ إسمرار
3 ـ شيخوخة مبكرة: تجاعيد، نمش، فقدان مرونة البشرة
4 ـ تسمم ضوئي وتحسّس ضوئي
5 ـ نمو أسرع لبوادر التسرطن وسرطان الجلد
6 ـ نقص مناعة البشرة

الأشعة ما فوق البنفجسية (ب)
1 ـ حروق الشمس
2 ـ إسمرار
3 ـ شيخوخة مبكرة: بشرة غليظة نمش
4 ـ تنشيط الجراثيم
5 ـ التسبب بـ: بوادر تسرطن سرطنات جلدية.

القواعد الأساسية لوقاية البشرة من أشعة الشمس:

بغضّ النظر عن لون بشرتك أو نوعها أو سنك، فإن أخذ الحيطة أثناء التعرض لأشعة الشمس، وخاصة الأشعة ما فوق البنفسجية، يساعد على تجنب تلف البشرة وبالتالي سرطان الجلد.
والجدير بالذكر أن ثلثي مدة التعرض لأشعة الشمس خلال الحياة العادية غير إرادية فهي تحدث خلال قيامنا بنشاطاتنا اليومية كالقيادة والاعتناء بالحديقة والمشي نحو السيارة أو مكان العمل. ولا تتزايد هذه النسبة بسبب الرمل (الذي يعكس 71% من أشعة الشمس) والماء والثلوج (التي تعكس 58%) فحسب، بل أيضاً بسبب الأرصفة أو الجدران، التي تؤدي دون «عاكس» طبيعي للأشعة.
وحتى في الأيام الغائمة والمعتمة تستمر الأشعة ما فوق البنفسجية بالتسرب إلى الأرض بنسبة 80%.
وتفاديا للاضرار التي قد تسببها أشعة الشمس لبشرتك، إليك القواعد الأساسية لوقاية فعالة من أضرار أشعة الشمس.

لا تطيلي الجلوس في الشمس:
مهما أغراكِ الأمر، لا تطيلي التعرض لأشعة الشمس، وان قمت بذلك لفترات قصيرة اتخذي جميع التدابير الوقائية المذكورة في هذا الفصل. وحاولي البقاء دوماً في الظل . وتذكري أن «ذوي الوجوه الشاحبة» الذين يقضون أيامهم في الداخل ثم يذهبون لقضاء أسبوعين تحت أشعة الشمس لاكتساب السمرة الشديدة، إنما يزيدون من خطر إصابتهم بسرطان الجلد.
2 ـ لا تهملي الوقاية أبداً:
احذري التعرض السلبي لأشعة الشمس، إذ يؤكد الخبراء أن الخروج إلى الشمس بدون وقاية لمدة عشر أو عشرين دقيقة، للذهاب إلى العمل، أو إيصال الاولاد إلى المدرسة أو قضاء مهمة ما، هو مصدر الضرر الأكبر الذي يصيب البشرة عبر السنوات.
3 ـ حذار من شمس الظهيرة:
تجنبي التعرض للشمس حين تكون الأشعة في ذروتها، أي بين العاشرة صباحاً والرابعة مساءً. واتبعي «قاعدة الظل»، فعندما يكون ظلك أقصر من طولك عليك ملازمة المنزل.
4 ـ استخدمي باستمرار مستحضراً واقياً:
استخدمي مستحضر وقاية على مدار السنة. وقومي بدهن بشرتك بعناية قبل 15ـ 30 دقيقة من الخروج إلى الشمس، ثم كرري دهنها كل ساعتين.
ارتدي الملابس الواقية:
ارتدي ملابس واقية عندما تتعرضين مباشرة لأشعة الشمس. كالقبعات العريضة والقمصان الطويلة الأكمام والسراويل أو رداء بحر طويل. ويستحسن اختيار الملابس القطنية الخفيفة الفاتحة اللون والمنسوجة بإحكام، لأنها تؤمن حماية من الشمس وراحة جسدية. واعلمي بأن الأقمشة الشفافة لا تحجب أشعة الشمس، وأن الملابس المبللة والملتصقة بالجسم تسمح بمرور الأشعة ما فوق البنفسجية المؤذية. فعموماً تقّل قدرة النسيج على وقاية الجسد عندما يكون مبللاً.
استخدمي النظارات الشمسية:
إحمي عينيك باستمرار بواسطة نظارات شمسية داكنة اللون، عندما تكونين خارج المنزل خلال النهار. واختاري النظارات التي تؤمن الحماية المطلوبة.
7 ـ احمي اطفالك من الشمس:
نظمي أوقات لعب أطفالك بحيث يكونون في الداخل خلال فترة الظهيرة والبسيهم ما يقيهم من أشعة الشمس، فبشرة الأطفال والأولاد الصغار حساسّة جداً تجاه حروق الشمس، لذلك يجب ابقاء الأطفال الحديثي السن بمنأى عن الشاطىء. وبالإمكان البدء بدهن بشرة الأطفال بمستحضر واق منذ سن الستة شهور وتعريضهم للشمس فيما بعد باعتدال وقد لا يدرك أطفالك مدى أهمية هذه العناية ولكنهم سينعمون بنتائجها الطيبة لبقية حياتهم.
9 ـ استعيني ببعض ملحقات الفيتامينات:
تساعد بعض ملحقات الفيتامينات والمعادن المتوافرة في الصيدليات على حماية البشرة من أشعة الشمس، فهي تساعد أجهزة الحماية الطبيعية للجسد  بالقضاء على الجذيرات الحرّة التي تنشط عندما تصطدم الأشعة ما فوق البنفسجية بالبشرة.
ويعادل أخذ جرعات من الفيتامين (هـ) استخدام مستحضر وقاية بدرجة 4 (اسألي طبيب اطفالك إن كان ينصح بإعطاء جرعات قليلة من الفيتامين (هـ) لأولادك).

كما أنه قد تبين أنه من المفيد للراشد الذي سبق وتعرض بإفراط لأشعة الشمس خلال حياته أن يتناول جرعات من السيلينيوم تتراوح بين 50 ـ 200 ملغ  يومياً لأن معدن السيلينيوم يقلص من الضرر الذي تحدثه الشمس بالبشرة.

Wednesday, July 3, 2013

Earthly Body Edible Massage Candle

Edible Massage Candle, by Earthly Body
An Interview with a Frequent User

This candle is used for a warm sentimental massage and can also be used as a skin moisturizer.

The edible candle definitely adds sensuality to a massage plus it leaves the skin feeling soft!

Unlike regular candles that burn and wax up your skin, the Earthly Body candles are a fantastic way to tempt and tease your partner. Drizzling warm wax all over the body is such a sentimental way to turn a normal massage into a spectacular experience. The smell isn't over powering and since the candle melts at such a low temperature - it won't burn your skin. These candles contain all natural hemp oil that leaves your skin feeling wonderful and wanting more!

I have no complaints about this candle.

I have suggested many friends and couples that I know to get this stuff! I've heard so much positive feedback on how much it spiced up their massage time that they are now recommending it to their friends. I think everyone should try this product! 

Works fantastic on rough, dry patches of skin.... great for the feet. You don't even have to burn the candle to use it as the wax melts when you rub you hands together. Works great on the cuticles!

About the Earthly Body Edible Massage Candle from manufacturer's website:

The sexy fun heart-candle that’s (by the way) great skincare. Drizzle this warm massage oil straight out of the tin and onto the skin!

  • 100% Vegan: Edible!
  • This candle melts into a warm, silky massage oil
  • Penetrates and moisturizes the skin
  • Uses all natural oils: Heep Seed, Vitamin E, Jojoba, Avocado, and Apricot Oil
Images of the Candle Tins:

If you require further information you may drop us a line below

Wednesday, June 26, 2013

Salon Talk - Nashi Argan Morning ..

Let's introduce for you our Nashi-Argan professional line, to explore all Argan Treatments ..

Women are showing an increasing demand for Argan, found in more and more hair products. Nashi Argan offers new and professional products, able to meet all their requirements.

Nashi Argan Shampoo:

Gently cleanse all hair types, restoring ideal levels of hydration and natural softness. Its unique formula makes it possible to restore natural softness and shine to the hair, without weakening capillary fibers and respecting its natural defenses.

Restores shine
Silkiness and softness
Makes hair easier to manage
Protects and preserves color
Does not weigh hair down

Nashi Argan Conditioner:

Hydrating Conditioning Treatment, ideal for detangling and gently nourishing all hair types. Restores ideal levels of hydration  without weighing down. Its unique formula restores natural well-being and shine to the hair.

Restores shine
Silkiness and softness
Makes hair easier to manage
Protects and preserves color
Does not weigh hair down

Nashi Argan Deep Infusion:

Intensive Reconstructing hydrating Deep mask for repairing all types of damaged hair. It goes deep into the hair, producing results that are visible immediately and leaving all hair types looking shiny and feeling silky smooth. Constant use revitalizes hair, making it easier to manage and control and protect it against all form of environmental stress.

Revitalizes hair
Restores shine
Silkiness and softness
Makes hair easier to manage
Protects and preserves color
Does not weigh hair down

Beauty treatment for all kind of hair:

Gives incredible shine in an instant
Gives amazing softness
Makes hair extremely manageable
Repairs damaged hair
Gives body to fine hair
Cuts blow-drying and styling time in half
Protects hair from UV rays and from harsh external agents

Argan Oil is precious and rare for its particularly long and labor intensive manual extraction process: 40 kg of fruit from the Argania Spinosa tree are required to make just one liter of oil. It has been known for centuries among the Berber people of Morocco for its cosmetic, medicinal and nutritional properties. Scientific studies have revealed that this oil, rich in high concentrations of Unsaturated Fatty Acids, Linoleic Acid and Vitamin E, can stimulate vital cell functions, nourishing and moisturizing each hair deep down.

Argan Oil is one of the richest oils in unsaturated Fatty Acids. These act as a barrier against the evaporation that occurs on a daily basis during trans-epidermal water loss (TEWL), allowing the hair to preserve moisture and stay hydrated and soft.

Thanks to its high concentration of Linoleic Acid, Argan Oil can also boosting regenerative properties. Its moisturizing and nourishing effect has been scientifically proven.

What’s more, Argan Oil is relatively rich in Tocopherols: ranging from 700 to 900 mg/kg (olive oil: 320 mg/kg). These natural antioxidants play an essential role in preventing hair from ageing, as they protect against the attack of free radicals. Their anti-age effect has been recognized by the scientific world.

Argan Oil is produced by female cooperative
The cooperative that makes the Argan Oil used in the Nashi Argan range is located in the province of Essaouira, in the south of Morocco. This cooperative was set up to help women in difficulty. Today, it employs 106 women, against the twenty of just three years ago. An additional 300 or so women work indirectly for the cooperative as part of harvesting activities. This is the only source of income for the families of many of these women, as divorcees, single mothers and widows. The cooperative also grants training courses and technical assistance to its members.

Zero Impact Packaging:

The bottle is made from 100% recycable material
The box, the display, the brochures and the other components (where possible) are made from recycled material

Natural Organic raw materials, natural:

Selection of biodegradable raw materials, not derived from petroleum
100% energy from renewable sources (wind, solar, water)

For any further inquiries about Nashi-Argan, do not hesitate to drop us a line below: